When it comes to promoting affiliate products, you can choose to go with either a low ticket or high ticket affiliate marketing strategy. Each has its pros and cons but the premise behind both are the same. A business or organization with an affiliate program will pay you a commission on affiliate sales derived from your marketing efforts.
For a business, enlisting affiliate partners to promote their product at zero marketing costs to them, is a profitable way to advertise. But is affiliate marketing profitable for you?
In other words, how much value do you place on your time that would make affiliate marketing worth it?
Most people would agree that they are looking to earn the most amount of money for their time spent in their online business. Promoting high-ticket affiliate products is one such way to maximize earnings on your referral sales.
So if you’re looking to make more money on fewer sales, then this high ticket affiliate marketing tutorial for beginners is a good place to start.
What is High Ticket Affiliate Marketing
High ticket affiliate marketing is a specialized approach to selling high-end affiliate products that earn high ticket commissions. This manner of selling is often seen as a lucrative way to jumpstart an affiliate marketing business.
The draw behind it is simple – the opportunity to work less, yet make more money. Sounds appealing right?
Yes, it does!
This is why I also recommend and promote high ticket affiliate programs in my online business.
What’s Considered a High Ticket Affiliate Sale
This very much depends on who you ask. For some, a high ticket recurring commission is considered a high ticket affiliate sale. Saas marketing automation tools that offer a subscription-based plan generally fall into this category.
The sales funnel software tool, ClickFunnels, is a great example of this. A business that signs up to their $297 monthly plan will earn an affiliate partner up to 40% monthly recurring affiliate commissions.
Over the course of one year, this could earn a ClickFunnels affiliate up to $1,425.60 with just one affiliate sale.
Other affiliate marketers consider a one-time affiliate commission of $500 or more to be a high ticket sale. In general, this is in the vicinity of where I consider a high-end commission to start.
Affiliate products that offer $500, $1000, and $2,000+ commissions per affiliate sale is considered to be a high ticket sale.
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Is High Ticket Affiliate Marketing Legit
Yes, affiliate marketing is a legit way to make money online and earn a full-time income. The only way for it to become a scam is if you are promoting a scammy, non-vetted affiliate program, or if you yourself are untruthful in your marketing efforts.
5 Keys to Selling High Ticket Affiliate Products
Starting a high ticket affiliate marketing business can oftentimes feel scary for beginner affiliate marketers. The prospect of selling a $3,000 product versus a $100 product can seem impossible at first.
Though, it’s simply a matter of understanding the key ingredients that go into successfully selling high ticket that makes all the difference.
How does high ticket affiliate marketing work?
These 5 keys to high ticket affiliate marketing will show you the process to making high-end affiliate product sales.
1 – Increase Your Level of Expertise
When you exhibit a high level of expertise, you speak with increased confidence. And that’s something people gravitate towards – confident people.
When you’re able to confidently speak on a topic or area of interest where you plan to offer affiliate products, you’ll naturally be able to sell higher ticket items.
Your audience will begin to see you as an authoritative figure in your field, and they will trust the recommendations you give them.
So how does one increase their level of expertise?
The answer is so simple that most people will overcomplicate it – The secret to increasing your level of expertise, is to learn something new each day in the area you wish to become more knowledgeable in.
By increasing your knowledge by only 1% each day, compounded over the course of a year (365 days), you’ll have 3,800% more knowledge in that area than you did at the beginning of the year. This tiny daily improvement will turn any novice into a bonafide expert in a short period of time.
Now imagine how much quicker you could build your expertise if you increased your knowledge by 2% each day?
Recommended Read: How to Get Paid for Your Expert Knowledge
2 – Zero in on Your Niche Audience
“Everyone is not your customer.” – Seth Godin
This quote couldn’t be truer when it comes to high ticket affiliate marketing. While we would like to think that everyone is a potential customer, the truth of the matter is that the riches are in the niches.
By focusing on a smaller segment of a larger audience, you’ll avoid the common beginner mistake of having a broad message that attracts the wrong prospects.
For instance, an affiliate marketer who is looking to sell a ‘make money online’ dream, will attract everyone yet speak to no one. They will wonder why no one is converting on their affiliate offer.
Whereas, a high ticket affiliate marketer looking to sell a course on ‘how to make money selling on Amazon FBA’, will attract a very specific audience – people interested in selling on Amazon.
By attracting a targeted group of people, you’ll be able to craft a message that speaks directly to the needs and desires of your niche audience.
This ultimately, will increase your chances of making a high ticket affiliate sale.
3 – Purchase the Product You’re Promoting
Someone who purchases high ticket products will also attract high ticket buyers to them. That’s because someone who is a consumer of a product will be able to give a much better depiction of that item – such as the inner benefits that product brings to them.
Whereas, someone who has not yet purchased an item, will only be able to speak on the features of that product. This surface level portrayal of a product is rarely enough to sway a prospect into purchasing a high ticket offer.
Imagine you’re an affiliate marketer offering a sales funnel software tool that is essential to making sales in one’s business. Yet, you’ve never used the product yourself.
You may be able to speak on the product’s automated prowess, ease of use, and maybe a few other features. But you may not be able to share a personal story of how it’s helped you 10x your sales in your business. This one story that shows the real intrinsic value of a product is generally what gets people to buy from you.
If you want to effortlessly sell a high ticket item, you must intimately understand the inner details of that product. The very best way to do that is to purchase the product yourself.
4 – Increase the Value of the Affiliate Product
Unless you’re the sole affiliate partner to a product, you can rightfully assume there are other affiliates out there competing for the same business.
So how do you set yourself apart from other affiliates selling the same high ticket item?
It all comes down to which affiliate can present the better perceived value in the eyes of the consumer.
Here’s what I mean.
Say one affiliate is selling a protein supplement monthly subscription plan that costs $59.99 per month. Yet another affiliate is selling the same subscription plan at the same price, but also offers a free 30-Day workout plan, and a free 30-Day meals recipe ebook.
The perceived value of the second offer is worth more than that of the first offer. More often than not, the affiliate with the better perceived value of the same product will earn the affiliate sale.
This is especially true in a time when the internet has made price shopping a lot easier than it has been in the past.
There are many ways to increase the value of a product without it costing any money to you. Ebooks are just one way to do that.
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5 – Build an Automated High Ticket Affiliate System
A high ticket affiliate system will help automate the process of funneling your most interested prospects into making a purchase decision.
This automated system will capture the email address of your prospect, nurture them with targeted content, and present them with an offer.
A High Ticket Affiliate Marketing System consists of two elements:
1- Purchase Marketing Funnel: The purpose of this funnel is to systematically lead highly targeted prospects through a process that converts them into immediate customers.
2 – Email Funnel: This funnel is used to follow-up with prospects and deepen the connection with you and your brand, with the ultimate goal of making a sale.
Recommended – Take the Marketing Funnel Challenge
One type of purchasing funnel often used for high ticket affiliate marketing is the webinar funnel.
The webinar funnel is a 45 minute – 1.5 hour presentation that warms your prospect to your upcoming offer. This funnel type is known to convert at higher rates compared to other funnels.
Examples of webinar funnels are:
Creating any type of funnel with very little knowledge on how to do it can be overwhelming. The One Funnel Away Challenge was created as a means to help beginners build and launch their first funnel in 30 days or less.
How to Promote High Ticket Products
Once you have your high ticket affiliate marketing system in place, it’s time to send traffic to it. There are a variety of ways to do this. Below are just some methods to help you get started.
Free Content Marketing
Content marketing is a strategic marketing approach that involves creating and distributing a range of content that attracts and engages your ideal audience.
When done well, content marketing will stimulate interest in a product or service, without outwardly promoting it.
Sounds fancy, I know. But seriously, content marketing is one of the best ways to get your affiliate funnel links found online, and it doesn’t cost a dime to do.
Here are some examples:
Product Reviews
Product reviews help potential customers decide whether or not to buy a product. This way of making an affiliate sale also highlights the importance of purchasing the affiliate product you wish to promote. The more informed you are about a product, the greater the chances you’ll make a sale.
Ultimately, your detailed honest review can be the deciding factor in someone’s purchasing decision.
If you have a blog, you can write a review such as I did for the ClickFunnels Affiliate Bootcamp.
You can also do video reviews on YouTube, such as the one I did here on the Copywriting Secrets book by Jim Edwards.
TuTorials
Tutorials are a way to share free valuable information with your audience, that serve to help them achieve a goal or desired result. It’s also a great way to build goodwill between you and your audience of potential buyers.
One way in which I earn high ticket recurring commissions with ClickFunnels, is by creating tutorials on how to use ClickFunnels for affiliate marketing.
The better my audience understands how to use ClickFunnels to make money, the higher the chances they will sign up with the software tool.
Discovery Pieces
Oftentimes, a prospect may not yet know of a good solution to their problem. This ‘discovery’ stage in a buyer’s journey is where you as a content creator can meet them.
First, you must get the attention of your prospect. The way to do that is to create content pieces centered around known pain points of the consumer.
The acne skincare company, Proactiv, does this by writing articles related to causes of acne, types of acne, and treatment of acne. By doing this, they are able to attract a niche group of people with acne problems.
Once Proactive attracts and informs their reader through targeted content, they can then insert their acne product as a solution to the consumer’s problem.
This blog article is an example of how I write my ‘discovery pieces,’ in order to get found online by my ideal audience – affiliate marketers!
Content marketing is a cost-effective way to drive targeted traffic to you, but it does take time to build. For those that prefer to speed up the process, there’s paid traffic.
Paid Traffic
Paid advertising is a faster method to drive immediate traffic to your high ticket affiliate system, but it will cost you. And here’s the thing, it’s not as cut and dry as most beginner affiliate marketers think. In order for this strategy to work for you, you must have a high converting affiliate funnel first.
If your high ticket affiliate funnel is not yet tested, or if it’s not proven to convert visitors into sales, then I would not recommend starting here.
Though later on, paid advertising can be integrated as part of your overall marketing strategy when you are ready to scale your online business.
Online Ads
Nearly all search engines and social media platforms will take your money in exchange for advertising on their sites. This includes Facebook, Pinterest, TikTok, Google, and YouTube.
If you plan to go this route, then you may score better ROI results with video ad content versus static images.
According to Wyzol, 80% of marketers confirmed that video helped increase sales. Additionally, 95% of marketers stated that video has helped buyers better understand their products and services.
This is not surprising with the current trends supporting an increased preference for watching videos versus any other form of content.
Whether you create the video yourself or outsource it to a top creative agency, video marketing is the best way to go when doing paid online ads.
Influencer Marketing
Ever wonder how some of these larger than life online personalities earn their money? Well, one way they make money is by inking endorsement deals with companies like you!
These deals can be as simple as a social media shoutout, or sharing your high ticket affiliate funnel link on their social profiles. And don’t worry, you won’t have to pay $300,000 or $500,000 per social post like the Kardashians reportedly charge.
These days, enlisting micro influencers to promote your funnel links are a highly profitable way to pay for online traffic. Micro influencers are a growing breed of in-demand influencers who have a smaller following, yet they are highly engaged audiences.
In general, people will trust the recommendation of a micro influencer much more than they would that of a paid celebrity endorsement.
In the past, I’ve paid micro influencers to share my funnel links with great success. At most, I've paid $200 per social post, such as an Instagram story shout out with my funnel link attached.
Micro influencers who publish their rates will generally do so in their Influencer Media Kit.
Sponsored Email Marketing
Building an email list is how you turn your affiliate marketing business into a real asset. This is a list of potential customers you own that you can take anywhere with you. As you grow your business and become an affiliate of other programs, you can email your list about new products, and make immediate sales.
Though as a beginner with no email list, you can still supercharge your way to success by leveraging someone else’s email list. Ideally, the person with the email list is in a closely related industry as you.
Some, not all, business owners offer a sponsored section in their weekly and monthly email newsletters. This area of the newsletter is where you can advertise your business, and get in front of a highly targeted audience.
This type of paid advertising works for just about any type of business, not just high ticket affiliate marketing.
In the past, I’ve been able to enter a completely new industry and book out an entire event, using only sponsored email marketing. This is the power of leveraging the email list of another business owner, who has already built an email asset.
Recommended Read: Ultimate Playbook on Getting Unlimited Traffic
High Ticket Webinar Affiliate Programs
Earlier on, I mentioned that webinar sales funnels are one of the best ways to sell high ticket offers. So it makes sense to give yourself a greater chance of success by registering with high ticket webinar affiliate programs.
Below are a few of my favorites that I actively promote and have earned high ticket affiliate sales.
ClickFunnels
ClickFunnels is a sales funnel software tool, and online marketing education company. Affiliates who register with ClickFunnels earn between 20% – 40% high ticket recurring commissions on their SaaS tool.
The Funnel Hacking Secrets webinar funnel is just one of their many webinars you can promote to earn high ticket sales.
Affiliates can also earn additional commissions promoting the ClickFunnels online marketing courses, such as the OFA Challenge.
Amazing Selling Machine
The Amazing Selling Machine (ASM) is an online course that teaches complete beginners how to start a successful Amazon private label business.
Their flagship course can earn you up to $2,392.80 per referral sale, and is sold through their webinar funnel here.
Additionally, ASM offers a handful of 100% commissionable products such as their $97 One Product Challenge, and $57 Launch, Blitz and Rank course. You can sign up to become an affiliate on the ASM portal here.
Pinterest Virtual Assistant
Kristen Larson is the Founder and CEO of the highly popular Pinterest VA course, where she teaches how to earn an extra $1k – $2k per month as a Pinterest VA.
Currently, her flagship course sells for $899 and is sold through the webinar funnel here.
While this course does not offer as high an affiliate commission as the other two programs mentioned on this list, it will still earn you $200 per sale. You’ll also have an opportunity to earn money on upsells such as her Pinterest Custom Templates $197 offer.
If you’d like to learn about other high paying programs, then you can check out my high ticket affiliate programs list.
High Ticket Affiliate Marketing Course
I outlined the exact formula to high ticket affiliate marketing success in this blog post. But you may still find yourself with questions such as:
What goes into building a High Ticket Affiliate Sales Funnel?
How do I write an email sequence that sells my high ticket offers?
How do I actually promote on social media without coming off salesy?
Is there a step-by-step course that teaches me all this stuff?
Well, there is help. Seven figure affiliate marketer, Spencer Mecham, gives you all his affiliate funnels, email sequences and more, in his new Affiliate Secrets 3.0 course.
Affiliate Secrets 3.0
Super affiliate Spencer Mecham, has created one of the best online courses on how to effectively sell high ticket affiliate products. He even goes one step further and shares with you his done-for-you funnels and email marketing sequences.
To-date, Spencer has helped over 500+ beginners become successful with affiliate marketing…and win a few cars in the process!
Here are just a few of the perks currently being offered in his Affiliate Secrets 3.0 course:
▪ DFY email sequences for top performing products (just plug and play)
▪ One-click landing page imports for top performing products in ClickFunnels & WordPress.
▪ Outsourcing secrets – Spencer's simple method for outsourcing much of his business that truly affords him a freedom-based business.
▪ JV launch secrets – how to win every single JV contest you participate in, even if you have a tiny list.
▪ 30-Day Fast Track – step-by-step guide to making your first high-ticket sale within 30 days using just your Facebook profile.
▪ Adwords Millionaire – Spencer's 6-figure method for dominating Google ads for any program with one single ad (10 minute setup).
To learn more about what Spencer offers in his course, plus read student testimonials and achievements, check out the Affiliate Secrets 3.0 page.
High Ticket Affiliate Marketing Final Thoughts
It’s exciting when you make your first high ticket affiliate sale. You feel like you’re on top of the world and can accomplish anything you set your mind to! At least that’s how I felt when I earned my first high ticket affiliate commission.
With the right guide to doing high ticket affiliate marketing, you can easily earn your first high ticket sale within 30 days. In my opinion, there’s no better way to fast track your way to an online full-time income, then to do high ticket sales!
Ready to get started today? Then make sure to nab Spencer’s Affiliate Secrets 3.0 course while he is still offering his incredible bonuses.
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