You know you have the skillset to be a great Pinterest Manager, but how do you get people to actually pay you for your expert advice?
I got you covered!
As someone who’s sold my expert advice in multiple niches, including e-commerce and affiliate marketing, I can tell you the process is the same for selling your services in any niche.
This process will not only help you sell your Pinterest management services, but it will allow you to charge a premium price for your expertise.
First, let’s get a couple of quick, but necessary things out of the way!
- What's a Pinterest Manager
- How to Become a Pinterest Manager
- Get Paid as a Pinterest Marketing Expert
- Advertise Your Pinterest Management Services
- 13 Core Parts to a High Converting Sales Page
- Part 1: The Headline
- Part 2: Shocking Statement
- Part 3: Define the Problem
- Part 4: Agitate
- Part 5: Present the Solution
- Part 6: Use Bullets to Arouse Curiosity
- Part 7: Credibility Statement about You
- Part 8: Proof
- Part 9: Sum Up the Offer and Give Price
- Part 10: Bonuses and Pot Sweeteners
- Part 11: Guarantee
- Part 12: Call Them to Action
- Part 13: Postscript (P.S.):
- 13 Core Parts to a High Converting Sales Page
- Gain Exposure to Your Virtual Services
- Now It’s Your Turn
What's a Pinterest Manager
A Pinterest Manager knows how to perform all tasks as that of a Pinterest virtual assistant, but will execute on a higher level with a strategy in place.
Now don’t get me wrong.
Some Pinterest virtual assistants sell themselves short. They have great strategy, know the in’s and out’s of Pinterest marketing, have a great portfolio of client results, yet they undercut their prices and demote themselves for no good reason.
If that sounds like you, then give yourself permission to promote yourself to Pinterest Manager today!
There's another reason to consider making that change. In one word, it’s called ‘association.’
We generally associate higher positions (and knowledge) with specific titles, such as CEO, Manager, Supervisor, Director, etc. And typically, people in these positions are able to command higher pay.
As a Pinterest marketing expert, you’re helping business owners fast track their way to traffic and sales by leveraging the Pinterest platform. That means more money in their pockets as should be in yours!
Now on the other hand, if you feel you need to sharpen your skill set and add more depth to your Pinterest Marketing knowledge, then check out these two Pinterest courses below.
How to Become a Pinterest Manager
You become a Pinterest Manager by learning Pinterest marketing for business, interpreting Pinterest analytics, and executing on a data driven Pinterest marketing plan.
Best Pinterest Course for Bloggers
This 9-Module Pinterest course covers:
- Module 1: Laying the Foundation for Pinterest Success
- Module 2: Creating Pin Descriptions that Drive Traffic
- Module 3: Creating Killer Images for Pinterest
- Module 4: Using Boards to Grow Your Traffic
- Module 5: Making Your Blog Pinterest Friendly
- Module 6: Hacking Your Way to Pinnable Content
- Module 7: Putting it All Together
- Module 8: Doing it Better and Faster
- Module 9: Analytics, Baby!
Best Pinterest Virtual Assistant Course
This Money Making Pinterest VA Course covers:
- Lifetime Access to Program Material (FREE Updates!)
- Private Pinterest VA Community
- Private VA and Client Contract
- Client Leads to Jumpstart Your Biz!
- Private Training with Tailwind
- Client Onboarding Workbook
- Promoted Pins Training + Onboarding Workbook
- Client Analytics Template
- Pinterest VA Invoice Templates…and more
Get Paid as a Pinterest Marketing Expert
Carving out a defined niche within your expertise is 1 of 19 secrets to becoming a high earning paid expert, mentioned in Russell Brunson’s book, Expert Secrets.
I’ve read this book many times over and have recommended it to all my students. And while the 19 Expert Secrets in the book are too many to go over in this article, I did want to expand on the importance of having a defined niche.
Here’s a quick example to illustrate this point.
The Tasty Recipes WordPress plug-in gained quick traction amongst food bloggers for being a powerful publishing tool for beautiful SEO-solid recipes.
From a large audience of WordPress bloggers, Tasty Recipes zoned in on the smaller subset of food bloggers. That allowed them to tailor their marketing message to one very specific audience as opposed to a general audience. This helped attract their ideal customer in droves to their Tasty Recipes plug-in.
For you, as a Pinterest marketing expert, what type of businesses are you trying to attract?
Maybe you decide to niche down and become the go-to Pinterest Management Service company for food bloggers. You learn everything there is to learn about Tasty Recipes and other WordPress related plug-ins for food bloggers.
Next, you put together your Pinterest Management Services sales page.
Advertise Your Pinterest Management Services
You’re excited about your new virtual services online business, and now it’s time to put together a high converting sales page!
Your sales page will let prospective customers know what Pinterest marketing services you offer and how much each service costs. There’s no need to reinvent the wheel here. Check out what services are being offered by your competitors and how much each service costs.
Normally, these Pinterest Management packages will be featured right on their website. Take some time to check them out and decide on a middle ground that works for you and offers competitive rates. As you gain more satisfied customers with demonstrated results, you can re-evaluate your prices and increase them accordingly.
13 Core Parts to a High Converting Sales Page
This formula to writing a high converting sales page was put together by multi-millionaire sales copywriter, Jim Edwards. He features this in extensive detail in his Copywriting Secrets book. Follow this outline to put together a sales page that will ultimately convert more visitors into paying clients.
Part 1: The Headline
This is the first thing people see. The purpose of the headline is to attract attention from the right people.
Example: How to Write Irresistible Headlines that Get More Clicks, and Attract the RIGHT Audience!
Part 2: Shocking Statement
Most people are generally in a hypnotic state, not paying attention to what is in front of them. Shock them with a shocking statement of image to get their attention.
Example: Did you know most people who try to write a sales letter fail miserably? It's true. Some even go bankrupt and lose their houses!
Part 3: Define the Problem
Defining the problem uses a formula called Problem, Agitate, and Solve.
Example: Here's the problem you face: most people think that writing a book is so hard and takes so long they can't imagine becoming an author.
Part 4: Agitate
You've told the problem, but that's not good enough. You want to make it hurt because the more it hurts, the more they need a solution and are willing to pay you for that solution.
Example: ….which means you'll struggle with being a fat couch potato for the rest of your life and never live up to your full potential.
Part 5: Present the Solution
Now you introduce them to your product or service that holds the solution they need to the problem you just made worse in the last step.
Example: Luckily for you, there's now a solution. Let me introduce you to the PT Test Survival Guide, a brand new book to help everyone pass their next PT Test.
Part 6: Use Bullets to Arouse Curiosity
Once you've introduced the solution, take your features, benefits, and meanings and use them to build curiosity and desire for your solution.
Part 7: Credibility Statement about You
Tell people about you and why you are qualified to bring them this solution.
Always answer this question: Why You?
Part 8: Proof
Proof answers the question “Why Should I believe in you?” Use your testimonials and endorsements now. Use whatever you have at this point (statistics, quotes, government studies, etc.) to establish proof.
Part 9: Sum Up the Offer and Give Price
In this section, tell them exactly what they're going to get, when they're going to get it, and how much it costs.
Example: This is a six-part coaching program that starts on this date. It will be delivered weekly. There will be time for Q & A. All for this price.
Part 10: Bonuses and Pot Sweeteners
If you have bonuses, special savings, extra service included, or anything else to put them over the top, this is where you tell them about it.
Example: This is where you throw in something extra such as a bonus report, an individual consultation with you, or anything that will make them feel like they are getting a fantastic deal on your offer.
Part 11: Guarantee
The guarantee is where you take away the risk. It can be a paragraph or a single sentence.
Example: Not only do we guarantee this unconditionally for 30 days, but if it doesn't show you exactly how to pass your next PT Test, if it doesn't help you to get in shape in the next two weeks, if it doesn't give you a plan to get ready if you're not ready right now, etc…..we don't want your money. We'll give it all back. No questions asked. No hard feelings.
Part 12: Call Them to Action
You've told your buyer everything they need to know about the product. It's time to call them to action.
Example: It could be a button that says “Click Here to Buy Now!”
Part 13: Postscript (P.S.):
The final part of your sales letter is the P.S. This is where you restate the benefits and tell them again to act now.
Example: P.S. – This gem will sell for $49. This introductory price of $29 is a “Buy it now before it's gone” offer, so act fast! P.P.S. Let's be blunt, if you pass on this offer, in a week from today will you have an e-book written or not? Probably not!
Gain Exposure to Your Virtual Services
Now before you can sell anything to anyone, you first need traffic…or in other words, people!
Where do you find these people who are going to see your sales page and potentially become clients of your Pinterest management services?
There are simple ways to drive targeted traffic to you including SEO friendly ways such as starting a blog, or YouTube channel. But if you want to rapidly build your online business and get clients, the fastest way is to leverage other people’s audience.
When I first started offering my ecommerce consulting services, I looked for other people within my industry who had already built a large following of fans within my niche.
I would then reach out to those people and find ways to give value to their audience. In exchange, I would be able to get in front of a large audience of niche targeted prospects.
Sometimes, this meant writing a guest blog post for a website. In my case I wrote tons of guest articles including one for Webretailer about selling trending products on Amazon.
For guest articles, I generally check out the website first and find holes within their content marketing that I could suggest to fill in with a guest article. Doing this will increase your chances of getting the site owner to say ‘Yes’ to your request.
By the way, site owners LOVE getting free content! It allows them to free up time for themselves, yet still not miss a beat in delivering quality content to their audience!
This type of exposure can catapult you into the limelight quickly, especially if the website you’re writing for has a large reading audience.
At the time of this writing, the Webretailer website receives over 220,000 thousand monthly visitors. That’s a lot of potential people coming to learn about me and my services.
Another outlet that worked well for me was in being a guest on niche ecommerce podcasts. In similar fashion, I delivered valuable content in the form of an interview, and tapped into a listening audience of niche prospects.
Again, I focused my attention on podcasts that had a large listening audience, so I could fast track my consulting business. The Niche Pursuits podcast was one such program I was featured on.
This social proof also helps with validating your position as an expert in your field, and influences people’s decision in deciding whether or not they should work with you.
IMPORTANT: The key to making this strategy work for you is by capturing your new audience using a lead funnel. The lead funnel captures the information of your prospect, and shares more valuable content with them, before introducing them to your Pinterest management services. Most site owners will gladly link back to your lead funnel on their website or within the podcast notes.
While I no longer offer ecommerce consulting, I continue to get daily leads from these sites to my affiliate marketing products.
Now It’s Your Turn
Your freelance hustle as a Pinterest Manager has the potential to earn you thousands of dollars in monthly income working from home. And while you don’t need to take a course in order to have a successful Pinterest management services business, it does help to speed up your process to profitability.
If you find yourself having questions about how much you should charge a client?, What does a contract look like?, How to onboard Pinterest clients?….then I invite you to take the FREE Pinterest Virtual Assistant webclass today!