Struggling to grow on TikTok?
These TikTok content ideas for beginners are exactly what you need to start getting views, gaining followers, and finally showing up on the FYP.
And if you’re planning to sell digital products, these ideas will help you build trust and connection.
Your audience will be ready to buy, without you ever feeling salesy!
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If you’re having a hard time connecting with your audience and making sales, this guide helps you close those gaps and gain real momentum.
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Beginner TikTok Content Ideas
These beginner TikTok content ideas come from my own experience growing a small but deeply engaged audience.
They’re not your typical run-of-the-mill suggestions.
They’re intentional, audience-focused, and built to spark real connection and engagement.
1. Value Driven Content
When it comes to creating content that actually connects, value-driven content is what makes it meaningful and memorable.
You’re not just posting to talk ‘at people,’ you’re inviting them in.
Because when you make your audience the main character instead of yourself, everything shifts.
That one change builds trust, sparks real connection, and takes your viewers along for the ride.
It’s the bridge that helps them feel seen, heard, and like they truly belong.
For example, instead of saying:
“Here’s how I made $5K last month.”
Try this:
“If you’re trying to hit your first $5K month, here’s what worked for me, and what I’d do differently if I were starting today.”
See the difference?
You’re still sharing your story, but now you’re making it about them, too. That’s how you turn content into connection.
2. Inspirational Content
As humans, woven into the fabric of our being is the deep need to feel loved, inspired, and part of something meaningful.
It’s this longing that makes inspirational content so powerful. It reminds your audience that bigger possibilities and connections are within reach.
As a content creator, you can spark inspiration by weaving it into your niche to encourage reflection and spark change within your audience.
For example, to inspire my audience and encourage them to pause and see things differently, I made this TikTok video:
The goal of this video is to drive home the point that the way we’ve been taught to see money and freedom isn’t the only path.
It’s to inspire change by showing there are other routes to success beyond the traditional 9-to-5 we grew up believing was the only option.
Ready to become a content creator but don’t know what to post? Start here.
3. Educational Content
Educational content like tutorials and how-to’s helps your audience pick up new skills while showing you’re someone they can trust.
The great thing is, these videos don’t need to be long, detailed YouTube-style deep dives.
You can keep them short and still provide a clear, high-level overview that gives your audience a roadmap to follow.
Because they’re so helpful, these types of videos often get a lot of saves and shares.
Since I teach about making money online with digital products and with affiliate marketing, I created the following tutorial video:
In this video, I walk my audience through exactly how to use ChatGPT and Canva to create ebooks they can sell in their Stan store.
It’s the same process I followed to create and sell my $30k Affiliate Playbook ebook.
4. Point of View (POV)
POV videos are some of my favorite types of videos to create. These quick clips pack a punch by sharing an idea, thought, or feeling your audience can relate to.
They’re a powerful way to show your audience they’re not alone and that you understand what they’re going through.
This kind of content builds an emotional connection and makes people want to engage, comment, and share.
Over time, those small moments of relatability help turn casual viewers into loyal followers.
One of my favorite POV videos I created speaks to those who grew up in an environment similar to mine.
They faced challenges but came out on top and became stronger because of it.
The goal behind that video was to attract an audience that understands resilience, values growth, and is motivated to turn their struggles into strength.
5. Opinion-Based, Unpopular Opinion Videos
Opinion-based content such as “Unpopular opinion” videos are all about sharing bold takes that challenge what most people believe.
They spark conversation, get people thinking, and often light up the comments with debate.
This kind of content helps you stand out and show your personality because you’re not just repeating what everyone else says.
Even if people disagree, they’ll engage, save, and share.
That increases your reach in a big way. It’s a fun way to turn opinions into connection.
Here’s an example of an unpopular opinion video I created:
It challenged a viral belief about getting into the TikTok Creator Pilot Program.
6. Results Based Videos
Results based videos are a great way to build trust, even when you are just starting out.
You do not need huge wins to make an impact.
Sharing small results, like making your first ten dollars online, can be just as powerful.
It shows your audience what is possible and makes your journey feel relatable. Small wins remind people that they can take action too.
Here’s a video I created based on showing my results with commissions I earned with just one affiliate program from my content marketing efforts:
Share wins with your audience and let them see what’s possible for them too.
TikTok Content Ideas for Beginners Final Thoughts
Now that you have a solid list of TikTok content ideas for beginners, you are ready to start showing up with confidence and creativity.
Remember, the key is to stay consistent, focus on building real connections, and use the best content creation tools!
If you’re ready to create content and want to build your audience faster, then be sure to grab my 30 Day Social Media Jumpstart Guide.
It is the perfect tool to help you gain momentum and start seeing results.
Then head over to my next blog post about Social Selling Tips: How to Sell Like a Pro without a Massive Following.
