You might be posting on social media three times a day because that’s what everyone says works.
And honestly, showing up like that is something to be proud of.
But here’s the part most people miss….frequency is not the same as strategy.
And that’s actually a good thing.
Because you don’t need to post all day long or have a massive following to start seeing results.
These social selling tips will help you demystify the process and give you a clear path forward.
One that builds real momentum and helps you make your first $1,000 online with purpose instead of burnout.
Your First 30 Days on Social Media Jumpstart Guide: Learn how to show up confidently, build an audience, and turn your content into income!
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Why Making Money on Social Media Isn’t About a Big Following
In my 10+ years online, I’ve made more money with a smaller audience than I ever did with a bigger one.
Going viral might look exciting, but the secret to making big money online is showing up for the right people who actually need what you offer.
1. Buyers are Better Than Bystanders
A huge following might look good on the surface, but if they’re not interested in what you’re offering, it’s just noise. A smaller, focused audience of people who actually need your product will always convert better.
2. Connection Builds Trust, and Trust Drives Sales
It’s easier to build real relationships with a smaller audience. When people feel like you get them, they’re way more likely to buy from you.
3. Less Pressure, More Profit
When you’re not chasing viral moments or trying to entertain the masses, you can focus on creating content that sells. Simple, intentional posts can bring in serious income when they’re seen by the right eyes.
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Step 1: VISIBILITY – Grab Attention in 3 Seconds or Less
Have you ever heard the phrase “Attention is the most valuable currency online?”
It’s true. If you can’t capture it, you can’t convert it.
Studies show you’ve got just a few seconds to hook someone before they scroll on. So your first order of business is to work on your scroll-stopping energy.
- Use hooks and headlines that lean into natural storytelling and spark curiosity that make people want to keep watching.
Example:
Instead of using a boring hook like “I started going to the gym,” try: “No one warned me how sore my soul would be after leg day.”
- Use pattern interrupts that make your audience do a double take. Add things like bold text, unexpected visuals, quick cuts, or calling out common beliefs.
Example:
“Unpopular Opinion: Your sales aren’t slowing down because of the so-called summer slump. They’re slowing down because your messaging isn’t hitting where it needs to.”
Step 2: VALUE – Solve One Problem Really Well
Your social media content can cover different pillars and subtopics, but it should ultimately lead back to the one problem you solve best.
This strategy keeps your audience engaged, brings in new viewers, keeps you excited to create, and helps those checks keep rolling in.
Example:
Let’s say you help businesses grow on Instagram and turn followers into clients. Your main content solves one clear problem: getting more engagement and sales.
But around that, you share content pillars like behind-the-scenes of your own growth, relatable creator struggles, and quick mindset shifts.
Each one adds personality and variety, but still circles back to the core solution you’re known for.
Focus on sharing content that gives your audience quick wins they can use right away.
Share things like checklists, simple strategy tips, or step-by-step how-tos. This helps your audience quickly recognize your expertise and trust what you offer.
Step 3: TRUST – Become the Familiar Face People Buy From
People buy from familiarity. The more your audience sees you and connects with you, the more likely they are to trust you.
Sounds simple enough right?
But the truth is, most people struggle to stay consistent.
Family life, work, and everyday distractions can easily pull you away from showing up regularly, even when you know it matters.
Here are practical tips to stay consistent.
- Batch your content one day a week so you’re not scrambling daily.
- Use a content calendar to stay organized and plan ahead during busy weeks.
- Repurpose old posts that performed well instead of always creating from scratch.
Staying consistent doesn’t mean showing up perfectly. It just means having a plan that works with your real life.
Step 4: SALES – Turn Engagement into Income
This is the exciting part where you give your audience a piece of the puzzle, or the full roadmap to the transformation they’re looking for.
If you’ve nailed all the steps above, your audience will be more than ready to take the next step with you.
You can turn video views into income by inviting your viewers to take action, whether that’s grabbing a freebie, joining your program, or clicking the link to work with you.
Here are a few simple ways to invite action naturally without sounding salesy:
- Drop a link with context — “Want the full checklist? Grab it here [insert link]”
- Use a soft CTA in your caption — “Curious how this could work for you? Message me ‘GROW’ and let’s chat”
- Mention your offer in a story-style post — “This client hit 10K followers in 30 days using my strategy. You can learn it too at [insert link]”
The biggest mistake you can make is trying to sell before you’ve built trust. Focus on helping first, and the sales will follow naturally!
Social Selling Tips Final Thoughts
Think of social selling like climbing a ladder.
Every step you take builds more trust, more connection, and more chances to get your offer in front of the right people.
You don’t need to overcomplicate it. Stay consistent and lead with value.
But if you need more help, then check out the TikTok Content Ideas for beginners that can be used across other social media platforms as well.
And if you’re ready to take the next step, head over to my next post where I’ll show you how to create an ebook using Canva and ChatGPT to sell right now.
