If you're looking to make money on Pinterest without a blog, then you're in luck! I've been doing just that for the past 8 months, and today I'm spilling the beans.
This is ACTUALLY what has been working for me, and what can work for you if you implement everything I’m about to share with you today.
So keep reading if you want my exact blueprint for how to make money pinning on Pinterest this week.
Before you get lost in this detailed post on making money on Pinterest, **PIN THE IMAGE** so you can come back to it again!
- Why Pinterest?
- What’s the Secret to Making Money on Pinterest in 2022?
- What is Affiliate Marketing?
- How to Start Affiliate Marketing on Pinterest without a Blog
- Best Niches for Pinterest Marketing
- Pinterest Demographics
- Popular Pinterest Categories
- Pinterest Account Set-up
- Pinterest SEO
- 6 Places to Add Pinterest SEO Keywords:
- Pinterest Board Ideas
- How to Get Followers on Pinterest Fast
- Best Affiliate Programs for Pinterest Marketing
- How to Find More Affiliate Programs to Promote
- Create Stunning Pinterest Pins
- How to Pin Affiliate Links on Pinterest for Explosive Reach
- Classic Affiliate Bridge Funnel
- Pinterest Fresh Pins
- Final Thoughts
Simply put, people use Pinterest to shop.
And the stats back this up. According to EMarketer “shopping is a top priority for 48% of Pinterest users with 83% of Pinners report making a purchase after seeing content” on Pinterest. That’s huge compared to Pinterest’s counterparts Facebook and Instagram, that respectively come in at 14% and 10% for shopping user activity on their platforms.
If you want to be on the receiving end of those sales, then you need to be on Pinterest.
What’s the Secret to Making Money on Pinterest in 2022?
Affiliate Marketing is a multi-billion dollar industry. And the crazy thing is that nearly everyone is doing it, but only a small percentage of people are actually getting paid for it. That’s because not everyone is aware this industry even exists, much less that they can make money doing this. But that all changes today.
What is Affiliate Marketing?
The idea behind affiliate marketing is that you recommend someone else’s product or service, and you get a cut of the sale when someone purchases due to your marketing efforts.
Well known companies such as Amazon, Walmart, Target, and Sephora all have affiliate programs that pay you to recommend their products. They pay you a percentage of the sale when someone purchases with your uniquely assigned affiliate link.
What is an Affiliate Link?
An affiliate link is simply a way affiliate programs track and give credit to the person who made the sale.
Here for example is my uniquely assigned affiliate link for a book I promote, DotCom Secrets.
Within the link is my affiliate tracking ID – ‘558129.’ This lets the affiliate program know to credit the sale to me when someone purchases this book with my link.
So now that you are aware of this massive online opportunity, let’s go step-by-step into the strategy behind how to make money on Pinterest with affiliate links.
How to Start Affiliate Marketing on Pinterest without a Blog
First and foremost, you’ll need to decide on a niche, or area of focus to concentrate your efforts on.
A niche is a specialized segment of a particular market. For example, within the Health and Wellness industry are smaller sub-sets of specialized interests such as paleo diets, muscle building for men, herbalist, acupuncturist…you get the idea.
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Best Niches for Pinterest Marketing
Having a defined niche on Pinterest will help you attract a targeted audience of buyers interested in purchasing your affiliate products. This targeted traffic is one huge reason I’ve been able to make affiliate sales on the platform.
You may be wondering, “Well which niche should I choose?”
So that you’re not racking your brain too much on this, I’m going to help you narrow this list down a bit.
First, you want to consider a niche that will fit well into Pinterest’s User Base. Below are some useful Pinterest statistics to help you with this.
77% of Pinterest Users are females
80% of U.S. Women ages 18 – 64 with children use Pinterest – Meaning, 8 out of 10 moms are Pinners
34% of Pinterest users earn between $50,000 and $74,999 per year
30% of U.S. Pinterest users come from suburban areas
All of the above tells us that Pinterest is heavily skewed towards women who have children, earn enough money to have disposable income, and potentially about a third of users travel into the city for work.
Furthermore, it’s good to note that Pinterest users tend to be interested in the same topics year after year. So when considering a niche to get into, it would be a good idea to choose a niche within these popular Pinterest Categories below.
Popular Pinterest Categories
This shouldn’t come as a huge surprise since most of what we as humans tend to be interested in is Health, Wealth and Relationships. And one could reasonably argue that all the above mentioned popular Pinterest categories could fit into those three areas of interest.
For example, some of us go to the gym so we can look and feel great not only for ourselves, but for our partners. Fitness also strengthens our mental well being and overall health.
Now it’s time to choose.
Decide on a niche that fits into the overall outline above AND that interests you. If you’re going to make money on Pinterest, you’ll need to stay consistent with pinning on the platform. And the best way to start and stay motivated is to choose a niche that interests you.
Next up, you’ll need to set-up a Pinterest account if you don’t already have one. Thankfully, this is a pretty easy and straight forward process.
Pinterest Account Set-up
Create a log-in and password and follow the simple prompts that Pinterest gives you to open your account.
Don’t worry about setting up a Pinterest ‘Business Account’ for now. Once you get a hang of this and decide you want to step up your Pinterest Marketing game, then I would highly recommend upgrading to a Business Account.
This type of account is beneficial to businesses who have a website or blog, and wish to rank higher in the Pinterest search results. It also gives users access to a wider range of analytics that help drive better marketing decisions.
When you open a new account, Pinterest will make suggestions on topics and pins that may interest you based on the information you just gave them. Choose anything for now to get started.
Below, I’ll share with you how to optimize your new account to start driving people and sales to you.
In order to get your affiliate links found on Pinterest, you’ll want to conduct keyword research first and have this ready for the next steps.
As a search engine, Pinterest curates its feed based on searches by its users, and pulls key terms from these searches to relevant pins from content creators.
The best place to look for relevant keywords in your niche is to look no further than Pinterest’s own Guided Search Tool.
Simply enter a phrase associated with your niche into the search tool, and Pinterest will tell you what the most popular searches are right now in your niche.
In the example above, I have added the keywords ‘affiliate marketing,’ which is relevant to my niche, into the guided search tool.
The keyword phrases populated underneath the search bar, starting from left to right, are in order of the most popular terms being search for right now.
With this in mind, Your keyword terms would be:
‘Affiliate Marketing for Beginners’
‘Affiliate Marketing on Pinterest’
‘Affiliate Marketing Programs’
‘Affiliate Marketing Quotes’……and so on and so forth.
6 Places to Add Pinterest SEO Keywords:
1. Pinterest Username
2. Your Display Name
3. Your About Section
4. Pinterest Board Title
5. Pinterest Board Description
6. Pinterest Pin Description
Now that you know how to find keywords and the 6 places to add these, let’s go over which Pinterest Boards you should create.
Pinterest Board Ideas
Each Pinterest board you create should be related to a theme or topic that your ideal audience would be interested in.
Let’s take for example, the I Heart Umami Pinterest Account to get an idea of the kind of niche specific boards to create.
This particular account is all about asian-inspired paleo, whole30 Keto Recipes. Only people interested in this niche specific healthy living would be inclined to follow I Heart Umami.
The I Heart Umami boards have SEO friendly names and are well organized by themes such as: Easy Paleo Meal Prep Recipes, Paleo Asian Food, Whole30 Poultry, Keto Recipes, and Paleo-Gluten Free Healthy Stir-Fry Recipes.
But what’s even better, is that Pinterest users can choose to only follow the boards that interest them the most. This makes Pinterest Boards a perfect way to drive a highly targeted audience to your niche affiliate offers!
Next up, you’ll need to build an audience of Pinterest Followers.
How to Get Followers on Pinterest Fast
When you’re starting at ‘zero’ it can feel like an uphill battle getting that initial momentum going. If you have no followers, then no one will see your pins and you’ll make no affiliate sales.
I remember that feeling when I started my first online business, which was an Amazon FBA E-commerce business. I started with no following and no customers, and it snowballed into a business that sold millions of dollars worth of trending private label products.
So I get it. But just remember, we all started at zero. If you work on building your new account each day, then you’ll begin to see progress.
5 Ways to Quickly Get Pinterest followers:
Be an Active Participant on the Pinterest Platform – Re-Pin content from other pinners, comment on and follow relevant boards. Pinterest will reward you for this by showing more of your pins on users’ feeds.
Follow Your Competitor’s Followers – This simple hack will allow you to tap into an audience that has already shown interest in your niche. If they followed a competitor, then they may be interested in following you as well.
Use Proper Pinterest SEO – We mentioned this already, but it's worth repeating here. SEO is how you organically get the right audience to come find you.
Join Pinterest Group Boards – These are boards which have multiple collaborators on them. Generally, you are either invited onto a board, or you can apply to join one. Join one of these, and you have an instant audience.
Use a Pin Scheduler – Tailwind is a Pinterest approved tool that will automate the tedious task of pinning for you. It’s Tailwind insights feature will help you schedule pins based on optimal times your audience is online. Plus, you’ll be able to tap into Tailwind Tribes and truly expedite your Pinterest growth!
Best Affiliate Programs for Pinterest Marketing
Now that you’ve started to build an audience on Pinterest, you will want to join affiliate programs that cater to the needs and wants of your new followers.
Earlier in this article, we discussed the most popular Pinterest categories being in Fashion, Home Decor, Health, Fitness, Food / Dining Out, and Travel niches.
Below, I’ll break down the different types of affiliate programs to promote in your chosen niche. Choose one or a mix of these to promote on Pinterest.
‘An affiliate network acts as an intermediary between publishes (affiliates) and merchant affiliate programs. It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website (and thus generate income from those programs), and allows websites offering affiliate programs (typically online merchants) to reach a larger audience by promoting their affiliate programs to all of the publishers participating in the affiliate network.’ – Wikipedia
Examples of Affiliate Networks include: Shareasale, Cj Affiliate (formerly Commission Junction), Awin, and ClickBank. You’ll be able to find an endless amount of affiliate programs to promote using these networks.
At the moment, I personally do not use affiliate networks to find programs to promote (that’s not to say I won’t be using these in the future).
Most of the programs I affiliate for, I’ve learned about thru entrepreneur friends, and/or have purchased the online course / business software tool for my online business.
Pay Per Lead
What is Pay Per Lead?
Pay Per Lead Affiliate Programs offer a commission based on a certain action taken by the prospect. With these programs you can earn a commission each time a new lead is acquired. A new lead can be acquired by someone simply opting into an email list, or signing up for a free trial to a software program.
This is also often times referred to as a Pay-Per-Action paying model. While these tend to be high converting easy affiliate programs, it will take a lot of volume to actually make serious money with this. That’s because many of these pay per action programs offer between $1 – $10 per acquired lead.
But definitely don’t discount this type of program. I've earned over $4,100 in referral money with my Ibotta app referral code link. It's one of my favorite programs to promote. The popular grocery savings app will pay you $10 per lead who downloads the app and snaps their first grocery receipt
Recurring Affiliate Programs
Recurring Affiliate Programs are one of my favorite to promote. These programs will pay you over and over again for the lifetime of that customer. Typically, you will find recurring affiliate programs for software companies that offer a monthly subscription service to their customers.
These can be companies such as email marketing software programs, sales funnels software, social media scheduling tools, web hosting, and more.
For example, a software company that charges their customers a $97/month subscription plan, where you make 40% recurring commissions, will earn you $38.80 per month for each month the customer stays with the plan.
You made the sale once, yet you get paid over and over again for it. How cool is that?
Recently, I put together a list of the 50 Best Recurring Affiliate Programs to promote. Check it out and pick one that suits your audiences the best.
How to Find More Affiliate Programs to Promote
If you need more help finding affiliate programs to promote, the simplest thing to do is to use the Google search bar to find them. Simply enter ‘your niche’ + affiliate program, and browse thru the search results.
Here’s an example of the My FreezEasy affiliate program I found in this manner that caters to food bloggers:
Create Stunning Pinterest Pins
Pinterest is a visual search engine platform. So the first step in getting people to click over to your affiliate links, is to create stunning pin designs that entice them to click thru.
You can do this easily these days thru graphic design platforms such as Canva.
The Canva platform is free to use, but also offers paid subscriptions like Canva Pro and Canva for Enterprise. I’ve had great luck using the free version, but am considering upgrading to Canva Pro for access to more premium design elements.
If you’re a novice designer such as me, then this is a great platform to use. Simply choose from their stock of free images and templates to create eye-catching pin designs.
But if you really don’t have a design eye and prefer to outsource the pin design process, then you can easily find freelancers to help you using sites such as Fiverr.
Two important things to keep in mind when creating your pin designs:
Pinterest’s interface is portrait-oriented so vertical pins are preferred
Pinterest currently states that the optimal size is a 2:3 size ratio (think 1,000 x 1,500 pixels and 600 x 900 pixels)
How to Pin Affiliate Links on Pinterest for Explosive Reach
You’ve been reading and patiently waiting to get to the good stuff! How does one go about pinning affiliate links and making money on Pinterest??
Well, this is the part where most other bloggers will tell you to simply grab your affiliate links and start pinning away! Ugh…Please don’t do that.
Coming from someone who’s been doing affiliate marketing on Pinterest without a blog for the last 8 months, I can tell you, that strategy will get you NOWHERE.
As a matter of fact, it may get your affiliate links flagged on Pinterest, or even worse, your account banned completely. Here’s an example of what your audience may see on their end if you start spamming them with your affiliate links:
“Blocked link. Sorry! We blocked this link because it may lead to spam.”
And unfortunately, this is something that could have been easily avoided.
Back in May 2016, Pinterest became one of few (maybe even the only) social media platform to openly allow users to directly pin affiliate links on their site.
Affiliate marketers saw this as their golden ticket opportunity to start pinning affiliate link after affiliate link on Pinterest.
It ruins the experience for users of the platform and people would start to rapidly exit the social media platform in droves. And Pinterest doesn’t want that.
Soon enough, Pinterest began showing less and less pins originating from direct affiliate links, thus curtailing some of the spammy affiliate marketers.
Additionally, those pinning the same links over and over again, would be flagged as spam. And in general, affiliate programs only assign you one affiliate link per product.
We create affiliate bridge pages with fresh new links.
A bridge page is a ‘mini page’ that’s sole purpose is to drive traffic to another site. In our case, it’s to an affiliate offer. This mini page also bridges the gap between you and the affiliate offer, thus increasing your chances of making an affiliate sale.
Classic Affiliate Bridge Funnel
The classic Affiliate Bridge Funnel looks something like this:
Squeeze Page >> Bridge Page >> Next Funnel
In this classic rendition, you entice a prospect to give you their email address in exchange for an irresistible freebie offer.
(Email marketing is one of the easiest ways to increase your affiliate sales. In an upcoming blog post, I’ll share with you how to write a money making affiliate marketing email campaign!)
The Squeeze Page
Let’s say for example you signed up to be an affiliate for a frozen meals subscription program such as My FreezeEasy. One way in which you can entice someone to opt-in to your Affiliate Marketing Funnel is to offer a free Paleo Diet Recipes e-book. This would be your ‘Squeeze Page.’
The Affiliate Bridge Page
Once the prospect enters their email address, they get taken to your ‘Affiliate Bridge Page.’
This is where you can introduce yourself via a short video, or simply a paragraph about yourself. Share on this page why you are recommending a certain affiliate product that goes hand-in-hand with the freebie you just gave them.
Here’s just a quick example:
“Hi! My name is Pilar. I’m glad you took me up on the 25 Free Paleo Recipes for Weight loss! Two years ago, I lost 30lbs with these exact recipes and I know they’ll help you too! As much as I love these recipes, it was always a challenge to cook these delicious meals on weeknights after an exhausting day at work.
That’s when I discovered MyFreezeEasy! They have Freezer Friendly Paleo Meal Recipes that save me tons of time and help me stay on track with my weight loss! They took all the guesswork out by also providing me with shopping lists for my paleo freezer meals as well as instructional videos on how to package and cook them. I invite you to check them out and take them for a free test drive today. Simply click the button below and you’ll get access to your Free Freezer Meal Plan!“
The Next Funnel
Now that you’ve bridged the gap between your prospect and the affiliate offer, you then send them over to the actual affiliate offer. A great affiliate program generally has a sales funnel system in place that will make the sale on your behalf.
If you want the exact affiliate bridge funnel mentioned in the above example, then you can download the done-for-you sales funnel here. You’ll have 14 days to take it for a test drive absolutely free.
To see more examples of different affiliate bridge pages, you can check out the one I did to promote the ClickFunnels One Funnel Away Challenge. And here is one I created to promote the Traffic Secrets Book.
Pinterest Fresh Pins
The hurdle I ran into after creating these affiliate bridge pages was that I would only be able to pin them on Pinterest a few times before they lost their optimal reach.
To stay on the Pinterest algorithm’s good side, I had to post fresh pins. One part of this equation meant I needed a consistent stream of fresh new links to pin.
The simple way I overcame this challenge was to save my affiliate bridge pages as a new template within the sales funnel software they were built on, ClickFunnels.
This way, I could quickly duplicate the same affiliate bridge page with the click of a button! That would provide me with a fresh new link each time I wanted to post it onto Pinterest.
But I also wanted to make sure I wasn’t repetitive by pinning the same affiliate bridge pages over and over again. Repetitive content is frowned upon by Pinterest.
Here’s how I handled that. I created a simple template, once again on ClickFunnels, where I embedded my YouTube video content. Underneath each video, I had a button with a call-to-action for an affiliate offer related to the video.
If you want to see this entire process in action, check out my video below.
Now don’t worry if you’re not a YouTuber.
You can find public videos on YouTube with content related to the affiliate offer you have in mind to promote. Embed those videos onto your template, and add your affiliate call-to-action link underneath it.
With this strategy, you can create endless amounts of fresh new pins to promote your affiliate offers on Pinterest for massive reach and sales!
I've laid out for you my proven strategy for making money on Pinterest without a blog. My hope is that this will help you make your first few affiliate sales, and that these sales will encourage you to keep seeking progress in your affiliate marketing business.
To truly hit it out of the park with Pinterest Affiliate Marketing, you want to eventually start a blog. That is where you can truly leverage all of the organic juice that Pinterest sends your way and to your affiliate links!
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